Digital Planner

Job Description

Job title: Digital Planner

Company: George Brown College

Job description: Competition Number: REQ 6541TITLE: Digital PlannerDIVISION: Marketing & CommunicationsSALARY: Payband 10, $92,900 to $109,265 annuallyLOCATION: 230 Richmond Street EastSTATUS: Admin ContractEFFECTIVE DATE: Immediately to May 2025CLOSING DATE: Open until filled.Land AcknowledgementGeorge Brown College is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work, and live in the community with each other.Equity StatementGeorge Brown College is committed to creating and sustaining an equitable and inclusive learning and working environment. We encourage and actively seek applications from Indigenous, Black, racialized people, visible minorities, 2SLGBTQIA+ persons, all genders, and persons with disabilities.GBC VisionTo be a college renowned for its inclusion, excellence, relevance, impact, and leadership.Position Description:The Digital Planner plans, develops, and leads strategic optimization of the George Brown College website and related web properties. Reporting to the Digital Experience Manager, the Digital Planner elicits and reviews internal and external user feedback, best in class competitor examples, and the College’s analytics and market research to identify content and usability optimization opportunities to improve online engagement.Key Responsibilities:

• Develops and optimizes web content across the georgebrown.ca ecosystem and provides expert advice on content marketing strategies.

• Works closely with internal and external stakeholders to develop effective online content, and educates about best practices for engagement, usability, SEO, and accessibility.

• Fosters strong and collaborative relationships with the broad range of internal college stakeholders with which they interact.

• Plans and supervises the execution of the migration of external properties into our enterprise content management system (CMS) including requirements gathering for net new features that require custom development or assets, and the onboarding and supervision of new CMS users.

• Takes a data-driven approach informed by web analytics to ensure that our web presence meets our business goals and strategic objectives.

• Supports qualitative research at the College including focus groups, usability testing, and card sorts.

• Develops detailed test plans, and drafts findings in consultation with external agencies, the Digital Experience Manager, and session moderators.

• Participates heavily in the documentation of our UX and digital strategy including the research and creation of personas, use cases, user journeys, content pillars, and content audits.

• Oversees the recruitment, hiring, and supervision of intern and work-integrated learning students within the Digital Experience Team as well as the full-time video producer.

• Oversees development, training, motivation, disciplining and recommendations for promotion, demotion or discharge as required.

• Provides leadership and supervision to reporting staff by determining work priorities and assignments, and approval of staff scheduling, creating an effective work environment for the staff.

• Oversees and monitors the work of reporting staff to ensure quality control standards are maintained, that briefs are correctly interpreted and that best practices are maintained.

• Provides regular feedback and applies corrective measures as required to ensure the integrity of the work by reporting support staff.

• Determines the need for additional staff and resources to meet future goals and objectives.

• Supports key Marketing and Communications projects including the Program Viewbook, Convocation, program promotion and advertorial.

• Other duties as assigned.

Educational and Experience Requirements:

• Three-year diploma/degree from a recognized post-secondary institution in Marketing, Communications, or Digital Experience.

• Minimum five (5) years of demonstrable experience in content marketing (generation and optimization), usability research and documentation, copywriting/editing, and large-scale web publishing.

Skills and Attributes:

• Strong interpersonal, leadership, planning, time and project management and problem-solving skills.

• Demonstrable digital copywriting and editing skills, as well as familiarity with common content management systems and web technologies.

• Ability to work independently, as a part of a team, and as a team leader depending on the project.

• Excellent verbal and written communication skills.

• Able to analyze data derived from interviews, analytics, and market research to extract meaningful insights and document user personas, needs, and journeys.

• Ability to plan and execute usability research including prototype testing, focus groups, card sorts.

• In-depth expertise in digital, UX and social best practices including usability, accessibility and search engine optimization (SEO).

• Excellent computer skills.

• Demonstrated commitment to uphold the College’s priorities on diversity and equity.

Interview process may consist of a practical skills component.Notes:

• The College requires proof of degrees, credentials, or equivalencies from accredited regional or federal post-secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews or offer.

About Us:prides itself on educating students through real-world learning, in the heart of Toronto. Our faculty and employees make this vision a reality, and we support them by making George Brown a . See why we are consistently ranked as one of .George Brown College offers hybrid work opportunities, a competitive pension plan, generous holiday and vacation time, a tuition assistance program, discounted rates for employees taking Continuing Education courses, and an equitable work environment where everyone matters.George Brown College is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Candidates who require accommodation in the hiring process may contact confidentially.

Location: Toronto, ON

Job date: Sun, 15 Dec 2024 06:38:24 GMT